Hacks S4 Campaign

The most wonderful time of the year is when we get to work with the creators of Hacks to brainstorm the next season’s campaign, and this Paper Moon homage was the perfect way to usher in Deborah Vance’s (star-crossed) Late Night era. To pair with it, we formed an in-world marketing campaign for the launch of Late Night with Deborah Vance to wink at industry insiders.

Read more in Adweek